Sources: httphttpsdesktoppub.about.com/od/newsletters/a/newsletterfirst.htm Author: Jacci Howard Bear Newsletter Design Clinic: First Impressions Evaluate Newsletter Design Against Goal of the Newsletter Design Before you begin to analyze the layout, the writing, the use of graphics and white space of your newsletter design, pick up your newsletter and look at it as if for the first time. Too[…]

Sources: httphttpsdesktoppub.about.com/od/newsletters/a/newsletter3c.htm Author: Jacci Howard Bear Newsletter Design Clinic: 3Cs Use Consistency, Conservation, Contrast to Improve Newsletter Design Have you ever looked at a newsletter — yours or someone else’s — and couldn’t quite put your finger on what was wrong with the newsletter design? Look more closely. Does it appear haphazard, thrown together with[…]