[PUBLISHING] Grids : Flexible Options

Sources: http://desktoppub.about.com/od/grids/l/aa_gridsorder.htm Author: Jacci Howard Bear Grids : Flexible Options Choosing the Right Grid Makes All the Difference Choose a grid based on the content and adjust content based on the grid The right grid offers the designer flexibility without overwhelming them with possibilities. The right grid also enhances organization and makes it easy for… Continue reading [PUBLISHING] Grids : Flexible Options

[PUBLISHING] Grids : Consistency & Unity

  Sources: http://desktoppub.about.com/od/grids/l/aa_gridsorder.htm Author: Jacci Howard Bear Grids : Consistency & Unity Tying Elements of a Page Design Together with Grids For the most part, people prefer organized visual information Newsletters, magazines, brochures, annual reports, and books often have many visual elements: columns of text, headlines, photos, illustrations, pull-quotes, etc. Grids allow the designer to build… Continue reading [PUBLISHING] Grids : Consistency & Unity

[PUBLISHING] Newsletter Design Clinic: Use Fewer Fonts

Sources: http://desktoppub.about.com/cs/fontselection/a/fewerfonts.htmAuthor: Jacci Howard BearUse Fewer FontsDesktop Publishing Rules for How Many Fonts to UseHow many fonts are too many for one project and how do you know where to draw the line? A generally accepted practice is to limit the number of different typefaces to three or four. That doesn’t mean you can’t use… Continue reading [PUBLISHING] Newsletter Design Clinic: Use Fewer Fonts

[PUBLISHING] Newsletter Design Clinic: First Impressions

Sources: http://desktoppub.about.com/od/newsletters/a/newsletterfirst.htm Author: Jacci Howard Bear Newsletter Design Clinic: First Impressions Evaluate Newsletter Design Against Goal of the Newsletter Design Before you begin to analyze the layout, the writing, the use of graphics and white space of your newsletter design, pick up your newsletter and look at it as if for the first time. Too… Continue reading [PUBLISHING] Newsletter Design Clinic: First Impressions

[PUBLISHING] Newsletter Design Clinic: 3C

Sources: http://desktoppub.about.com/od/newsletters/a/newsletter3c.htm Author: Jacci Howard Bear Newsletter Design Clinic: 3Cs Use Consistency, Conservation, Contrast to Improve Newsletter Design Have you ever looked at a newsletter — yours or someone else’s — and couldn’t quite put your finger on what was wrong with the newsletter design? Look more closely. Does it appear haphazard, thrown together with… Continue reading [PUBLISHING] Newsletter Design Clinic: 3C